Semiotics was a very tough and abstract reading. I had to read certain topics many times to fully grasp the ideas. I believe the theories would have proved much clearer if the analogies were not so vague. Saussure's notion is that a "sign" is broken up into two different pieces, signified and the signifier. I agree with Saussure's idea that the signified and signifier goes through the notion which he calls "more or less equivalent". The concept behind that is a sign can have many interpretations through many different people, but there will always be a set of "signifieds" that remain constant through each person. I believe that is true because there are certain words that will have a universal definition. For example the word "Sun" has a universal definition. Immediately one would think of a sunrise, mornings, summer etc. However a majority would not think about darkness, nights and cold.